The IncredaClip Story

Modestly Brilliant, Inc. is proud to be the exclusive North American distributor of the Increda-Peg, which is marketed under the brand name of Increda-Clip in the North American market. Founded by Chris Holloway, who hails from South Africa but has resided in the Jupiter, Florida for over 25 years, Modestly Brilliant has played a pivotal role in launching several high-profile South African brands in the US market, including Cobb and Cadac Grills.

The latest such brand being Increda-Clip, created by Brett Potgieter in South Africa, embodies innovation, resilience, and sustainability. Over the past few years, it has made a significant impact on the South African clothespin industry, recycling over twenty tons of plastic. Brett's journey began with a vision of reimagining everyday objects. His creative and efficient approach to problem-solving was evident from childhood, sparking countless discussions around revolutionary ideas at family gatherings.


Brett and his right hand man - 2020

Following a period of intense brainstorming and prototyping, Brett realized his vision with the "multi-hook," the precursor to the Increda-Peg. With the product ready, a strategic rebranding initiative was launched, boosting the brand's visibility across national markets and on digital platforms like Facebook and Instagram.


The team hard at work - 2020

Despite initial challenges in convincing consumers of its unique value, the Increda-Peg gained traction through live demonstrations and a growing online presence. The brand’s perseverance paid off, establishing a strong network of salespeople across South Africa. The COVID-19 pandemic posed new challenges, cutting off primary revenue streams from markets, but also presented new opportunities to enhance the brand's digital strategy.


Increda-Peg landing in Spar stores across South Africa - 2023

Today, Modestly Brilliant, Inc., based in beautiful Jupiter, Florida, is proud to bring the Increda-Clip to North American shores, continuing a story of environmental stewardship and innovative design. We are grateful for your support, which fuels our ongoing commitment to sustainability and customer satisfaction. Join us in celebrating this journey and help us keep the spirit of innovation alive.


Jupiter, Florida - Home of Modestly Brilliant and the Increda-Clip